Why We Love Retail Store Track Lighting
Your company has worked hard to create incredible products, and retail store track lighting can help you show them off. With modern track and monorail lighting, you'll be able to provide the light your customers need to see your products while also directing them throughout your store. This way, your storefront track lighting will guide them to whichever products you are trying to showcase at the time. Read on to learn how to strategically place monorail lighting in your store for the greatest benefit.
Why Choose Track Lighting for Your Storefront
Even if they don't consciously realize it, your customers rely on your retail store track lighting to direct them to the products they need. Rather than wandering aimlessly throughout the store, your customers will have a much easier time if you use modern track and monorail lighting to tell them where to go. Place storefront track lighting overhead in between aisles or over long tables. You can also use it to illuminate the entrance of your store or the checkout counter. Track lighting even works in back-of-house areas, like the stock room or employee break room.
Retail Store Track Lighting Ideas for Every Style
Although most retail store track lighting follows the same general format, there are still many different designers and even more unique designs that they create. For example, WAC Lighting and Nora Lighting offer simple, sleek storefront track lighting that will provide plenty of light without distracting from your products. Tech Lighting brings in an element of art, using geometric shapes to create lights with a bit more visual interest. Juno Lighting and George Kovacs both play with curves, creating modern track and monorail lighting in patterns beyond basic straight lines.
How to Choose the Best Retail Track Lights
To incorporate retail store track lighting in your shop, start by thinking about the placement. This will let you know whether you can mount your storefront track lighting flush against the ceiling or if cable lighting systems that hang a bit lower would make more sense. Your modern track and monorail lighting should provide ample light over your products but without shining glaringly into your customers' eyes. Be sure to take the time to angle each lamp along the track to get the light exactly where you want it to go.
Modern track and monorail lighting are great for use in retail stores, but you don't want it to be the only lighting style you use. In addition to retail store track lighting, you'll also need accent lights. Try using picture lighting to highlight products and wall sconces or small pendant lights in fitting rooms. You can determine the necessary brightness for your storefront track lighting by thinking about your products. For example, bright, LED track lighting is great for grocery stores, and clothing stores can get away with dimmer lighting. The goal is to provide enough light for customers to get an accurate sense of your products, but not so bright that it gives them headaches.