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The Hector Serrano Story
Hector Serrano was born in Valencia, Spain in 1974. He studied industrial design there as well, at ESDi CEU San Pablo Valencia, earning his degree in 1998. He moved to London to get his master's in product design at the Royal College of Art. Almost immediately after doing so, Serrano founded a design office/design laboratory in London in 2000.
Why We Love Hector Serrano
Hector Serrano is kind of a product design mad scientist. He loves to experiment. In his design laboratory, Serrano loves to take familiar ideas and reinterpret them in unusual, inventive ways. The results are high concept, yet with a distinct, sly sense of humor. The unexpected forms defy convention and, like all good modern art pieces, play with with people's perceptions and initiate conversation.
Noteworthy Lighting From Serrano
Now, why didn't I think of that? Serrano designed the Clothes Hanger Lamp for Droog Design with a light attached to a hanger, making your favorite shirt the shade. It's modern lighting meets fashion in the most literal way.