The Essey Story
Throughout the 1990s and early 2000s, John Brauer achieved great success doing product and graphic design for various German and Scandinavian companies. In that process, however, he began to notice something distressing: design out of harmony with nature. To reverse that, he formed his own company, Essey of Denmark, in Taastrup.
The first product to successfully embody Brauer's philosophy of Symbolic Functionalism was the Bin Bin in 2005. That product set the design standard for the complementary Essey pen holder (Pen Pen) and all the other modern furniture and home accessories to come.
Why We Love Essey
We like the idea of Symbolic Functionalism almost as much as John Brauer. The basic premise is that a product's form is symbolic of its function, that the nature of the product is represented in some clever way by its appearance. In other words, with Essey of Denmark products, you can judge a book by its cover (or the sharp contents of a toothpick holder by its cactus shape).
A Fun Fact About Essey
The Bin Bin, the Essey waste paper basket, was the result of an extensive design process. In order to achieve the perfect crumpled paper effect, Brauer went through more than 300 mini paper models before finding just the right one. Essey products are available in the US through Ameico, which also lighting from Original BTC and Foldability.
Noteworthy Products From Essey
The Bin Bin Waste Paper Basket continues to be the benchmark against which other Essey of Denmark products are measured. It is a polyethylene container designed to look like crumpled paper, revealing its function of containing similar trash.