The EcoSmart Fire Story
In 2002, The Fire Company was formed in Alexandria, Australia, a suburb of Sydney. Their goal? To come up with a new, smarter way to heat and enhance indoor and outdoor spaces with fire. In 2004, after thirteen rounds of prototyping, this goal was realized with EcoSmart Fire, a high-end line of freestanding designer fireplaces, inserts, burners and other accessories. Instead of wood or propane, EcoSmart Fire fireplaces revolutionized the market by using bioethanol. This clean-burning fuel and eye-catching modern designs have since earned EcoSmart Fire numerous industry awards.