Rich Brilliant Willing
The Rich Brilliant Willing Story
Rich Brilliant Willing was established in Manhattan in 2007 as an experimental design studio and international product design consultant. The company's name is derived from those of the three founding members (and former classmates at Rhode Island School of Design): Theo Richardson, Charles Brill and Alexander Williams.
It didn't take long for Rich Brilliant Willing's star to rise and it continues to do so this day. Their designs of modern furniture, home accessories and contemporary lighting are widely published in premier magazines worldwide. And they've been honored with numerous awards including ICFF's Best New Designer in 2011.
Why We Love Rich Brilliant Willing Lighting
The company's name is more than just a play on the founders' names. It reveals the company's greatest strength as a contemporary industrial design firm: taking what already exists and reimagining it turning it into something altogether new and exciting. The resulting products are distinctive yet familiar sophisticated yet good-humored. It is this overall aesthetic that has made Rich Brilliant Willing so successful in their product design contributions to such notable companies as Innermost Lighting, Areaware and Roll & Hill as well as their own self-branded designs.
A Fun Fact About Rich Brilliant Willing
Design apparently runs in the family. Theo Richardson's sister is interior designer Sarah Richardson who has gained fame on Canadian television as well as in the US on HGTV's "Sarah's House".
Noteworthy Lighting from Rich Brilliant Willing
The Delta lighting collection was inspired by propulsion systems and rooftop vents. This inspiration becomes more obvious when considering the gear-like ribbed portions of the fabric shades in the collection.