Rich Brilliant Willing

The Rich Brilliant Willing Story

Rich Brilliant Willing was established in Manhattan in 2007 as an experimental design studio and international product design consultant. The company's name is derived from those of the three founding members (and former classmates at Rhode Island School of Design): Theo Richardson, Charles Brill and Alexander Williams.

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It didn't take long for Rich Brilliant Willing's star to rise and it continues to do so this day. Their designs of modern furniture, home accessories and contemporary lighting are widely published in premier magazines worldwide. And they've been honored with numerous awards including ICFF's Best New Designer in 2011.

Why We Love Rich Brilliant Willing Lighting

The company's name is more than just a play on the founders' names. It reveals the company's greatest strength as a contemporary industrial design firm: taking what already exists and re-imagining it turning it into something altogether new and exciting. The resulting products are distinctive yet familiar sophisticated yet good-humored. It is this overall aesthetic that has made Rich Brilliant Willing so successful in their product design contributions to such notable companies as Innermost Lighting, Areaware and Roll & Hill as well as their own self-branded designs. At Lumens, we offer Rich Brilliant Willing's ceiling light fixtures, a variety of well-designed sconces, as well as a number of energy efficient fixtures using the latest in LED technology.

A Fun Fact About Rich Brilliant Willing

Design apparently runs in the family. Theo Richardson's sister is interior designer Sarah Richardson who has gained fame on Canadian television as well as in the US on HGTV's "Sarah's House".

Noteworthy Lighting from Rich Brilliant Willing

The Delta lighting collection was inspired by propulsion systems and rooftop vents. This inspiration becomes more obvious when considering the gear-like ribbed portions of the fabric shades in the collection. Look to the Delta II Pendant for the kitchen or dining room, or make a statement in the entryway with the Delta IV Pendant. Finally, the Palindrome collection is sculptural elegance at its finest, with intricate designs that combine industrial aesthetic and geometric looks.

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Rich Brilliant Willing