Rich Brilliant Willing.
The name says it all. A take-off on the three design partners' names--Theo Richardson, Charles Brill and Alexander Williams--Rich Brilliant Willing is a design team that can stand to do a little bragging (although they never would). Established in 2007 in Manhattan, Rich Brilliant Willing has achieved amazingly swift and widespread success with their modern lighting, furniture and home accessory designs.
Why We Love Rich Brilliant and Willing
So what is it that has caused Rich Brilliant Willing to rise so far so fast? Let's just say it's not just their names that work well together. Each of the founding members of RBW brings his own individual design strengths to every project they tackle. One focuses on materials and interior spaces, another has an eye for unconventional color combinations and sculptural form, while the third is an experimenter who brings an element of spontaneity and dramatic energy to the work. Each of these characteristics is evident in all Rich Brilliant Willing products, from their graphic Excel collection of lighting fixtures for Roll & Hill to the ship-building inspired Clinker line of lighting and furniture for Innermost furniture.
The Rich Brilliant Willing name is more than just a clever play on words. It points to their greatest design strength: their ability to re-imagine what was already there to begin with and to turn it into a new, desired product. That's why, when it comes to their actual designs, RBW is dedicated to innovation and using materials, colors and forms in new and unexpected ways.
Rich in ideas and Brilliant designs and Willing to do whatever it takes to bring them to life. It's no wonder that Rich Brilliant Willing is so remarkably renowned.
Lumens carries Rich Brilliant Willing designs for Innermost, Areaware and Roll & Hill brands. If you don't see the Rich Brilliant Willing product you want, please Contact Us or call us at 877.445.4486.
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