Why We Love Retail Store Lighting
Retail store lighting is essential to showcase your products for your customers to buy. From storefront lighting to illuminate your display windows to recessed lighting in the ceiling, you have a variety of options to choose from to create the lighting design for your store. The modern retail lighting you select can make or break the atmosphere, a difference between customers shopping with you or leaving for your competitors. Read on for everything you need to know to light your retail store in a manner that is smart and efficient.
Why Use Modern Lighting for Your Retail Business
Retail store lighting options are available for all areas of your store. For example, retail store track lighting is great for guiding shoppers throughout your store, while spotlights highlight particular items or displays. As its name suggests, storefront lighting is designed to draw attention to the front of your store as potential customers walk by throughout the day. Use retail store pendant lighting over table displays and sconces in the fitting rooms if your store has them. Many modern retail lighting options are designed for form as well as function, so you can even use some lights as pieces of decor.
Designs You'll Love for a Storefront
There are many retail store lighting designers that create modern retail lighting in a variety of aesthetic styles. Nelson Bubble Lamps, for example, creates unique paper lanterns that give your store modern flair. FLOS Lighting and SONNEMAN Lighting also make retail and storefront lighting in a contemporary style, though their designs are a bit more understated. Visual Comfort designs lights that are classically elegant, making them great options for high-end stores. If you're looking for retail lights that are subtle and unobtrusive, check out the designs from Modern Forms.
How to Choose the Best Retail Light Fixtures
In choosing your retail store lighting, think about more than just illuminating individual products; also consider your lighting design as a whole. Your entire store needs to be lit, not just the products. After installing modern retail lighting to highlight your products, take note of any dark areas that could use additional lighting. Modern ceiling lights fill in the gaps in your lighting, and layering light with wall sconces prevents harsh shadows. When it comes to your storefront lighting, make sure it's bright so it commands as much attention as possible.
As you consider the design of your retail store lighting, don't just focus on the function of the products. Modern retail lighting is much more versatile than the simple track lighting of the past, and you can find retail and storefront lighting that stands alone as decorative pieces. Take the overall design of each light into consideration to ensure it fits with the style and vibe of your store. Casual, rustic lamps would likely look out of place in a store that sells tuxedos and evening gowns, for example. Search for retail lights that complement the items you sell in your store.