Trade Advantage Program

New School of Design
with Rich, Brilliant & Willing

Formed in 2007, these three design partners are dedicated to innovation, and using materials, colors and forms in new and unexpected ways.



A Q&A with Theo Richardson, Charles Brill, Alexander Williams

(Fun fact: the name Rich Brilliant Willing is a take off each of the designer’s names)

Interview by Sarah Schaale

Where do you find inspiration?
Our inspiration comes from things most people would find
mundane; manufacturing processes, business models, car

The original inspiration for the Quart series from Rich Brilliant Willing
came from a can of paint which served as the base of the first model.
The development has been about details of an apparently seamless
construction, the best methods of attaching materials to one
another in the most discrete manner.

What's important to you in design?
Honesty, appreciation of resources,
thoughtfulness towards people's
lifestyle needs, having fun!

Describe the design process for you.
Kind of backwards, it often begins
with a material or component that
we love then finding a use for it.

Our inspiration comes from things most people would find mundane; manufacturing processes, business models, car parts.

  • Quart Table Lamp by Rich Brilliant Willing

    The Rich, Brilliant, Willing Quart Table Lamp was inspired by a quart of paint and some scrap metal, translating into finer materials with a solid marble base and softer wood column. This piece is compatible with incandescent, fluorescent and LED bulbs, drawing only 9 watts with an LED.

  • Delta IV Pendant by Rich Brilliant Willing

    The crisp angles of the outer ring and precise ribbing of the inner drum gives the aspect of a jet engine or rooftop vent. In fact, it was those kinds of mechanical structures that inspired this and the entire Delta collection. Available in bright White or deep Black fabric.

  • Channel Reading Lamp by Rich Brilliant Willing

    Lightweight, light-savvy. The Rich Brilliant Willing Channel Reading Lamp is all about efficiency--of space, energy and materials. A simple design, the Channel Reading Lamp is composed of an anodized aluminum and acrylic arm, a maple wood column, and a painted steel base. The LED strip offers 700 lumens from an 8-watt array.

Do you have a favorite type of product to design? Lighting is fun because light is such an incredible material all on its own.

How do you design alongside changes in the lighting industry?
We try to get the raw technology in our studio and start playing with it.

What’s it been like to be so well received?
An enthusiastic audience really helps push us forward.

What’s the Rich Brilliant Willing studio like?
An eclectic mix of functionalism, minimalism and
creative clutter

What do you consider to be design

The preferred status model of air travel,
anything with excessive packaging.

On, there’s an
animated image of you guys that comes up
when you’re idle for too long. It’s fantastic.
Is there meaning behind it?

You don’t do that in your office?

Lighting is fun because light is such an incredible material all on its own.

Some brands are excluded.

Alessi, Artek, Arteriors, Artkalia, Bambrella, BDI, Bernhardt Design, Blomus, Blu Dot, Calligaris, Cane-line, Carl Hansen, Cherner Chair Company, Chilewich, Copeland Furniture, Driade, dweLED, Ethnicraft, Fermob, Fine Art Handcrafted Lighting, FLOS, Fredrick Ramond, Gan Rugs, Greenington, Gus Modern, Heller, Herman Miller, Hinkley, Hubbardton Forge, Huppe, Iittala, Kartell, Kebe, Knoll, Lafer, Lafuma, Lechuza, Loll Designs, Loloi, Luceplan, Lyon Beton, Magis, Marset, Midj, Minka Aire Fans, Modern Fan Company, Modern Forms, Modloft, Modloft Black, Moooi Carpets, Nanimarquina, Nelson Bubble Lamps, Nomon, Petite Friture, QLOCKTWO, Roll & Hill, Secto Design, Teckell, Toulemonde Bochart, Visual Comfort, Vitra, Vondom, WAC Lighting, ZANEEN design. Some eligible brands may include items that do not qualify for this promotion. This list is subject to change at any time. All open-box, clearance, light bulbs and some sale items are also excluded from this offer. Cannot be combined with any other offers or past orders.

Discount does not apply to furniture, clearance or open-box items.