Trade Advantage Program
Behind the Design: 30 Years of Nanimarquina

Behind the Design:
30 Years of Nanimarquina

For three decades, Nanimarquina has built a distinctive collection of high-quality rugs that fit a wide range of styles and spaces. In the process, the company and the lady who founded it have become synonymous with design innovation, reinvention and social responsibility.

Nani Marquina was influenced by a lifetime surrounded by creativity—and her desire to make her own creative impact on the world—when she established Nanimarquina in 1987. Now celebrating its 30th anniversary, the company continues to revolutionize the world of handcrafted rugs with unexpected designs and materials. We recently caught up with Marquina to find out more about the brand and what keeps her creating:

Why rugs?

Designing carpets wasn’t a decision that was made overnight. I started out by designing prints for interior décor after studying product design. When I started in the ‘80s, I realized that there were no rugs in accordance with the new aesthetics of design. I invested special attention and effort in finding the right raw materials and manufacturing processes from the very beginning; factors that enrich the aesthetics of the designs (and the main reason for the brand’s commercial success).

What most inspires you in your designs?

Craftsmanship is my main source of inspiration. All its aspects fascinate me: basketry, ceramics, textiles. I believe that my passion for art and admiration of nature define the essence of my work. Most of the times, my inspiration comes from my travels around the world. Usually, the ideas just emerge without warning. I’m someone who always has the eyes wide open and any little detail I see during the day can inspire a new design.

Rugs from Nanimarquina's Melange collection air dry after being woven and washed during the production process.

How do you define craftsmanship?

I understand craftsmanship as an art form whose foundations rest on the traditions of a community. The aim, aside from the purely functional, is to transmit stories, knowledge, culture, heritage, symbols... This is the identity of a community, village, or country, the intrinsic essence.

As a company, Nanimarquina is very socially conscious. What’s the how and why behind that ethos?

I consider that from my first trip to underdeveloped countries, the experience and situations sensitized me and I felt the need to get involved in some way. In the ‘90s, we decided to relocate all our production and set up there; it was the perfect moment. This allows us to fulfil our wish to boost local economies in these countries and offer new opportunities and improved living standards for local people.

“Most of the times, my inspiration comes from my travels around the world. Usually, the ideas just emerge without warning.”

In addition, caring for the environment goes hand in hand, and more so in countries such as India where this concern is not very prevalent. We strive to enhance our work with the use of biodegradable and recycled products, experimenting with different types of textures and fibers. Our traditional production techniques further contribute towards preserving natural resources for the use and enjoyment of future generations.

To go a step further into the fight against environmental degradation, Nanimarquina has introduced Eco-wash in the cleansing of our collections: the natural washing product Ecosheen is a biodegradable and free of chemicals multienzyme washing product, while powers the bright colors, shine and softness of each fabric.

Craftsmen in India perfect a Hayon x Nani Rug. Marquina defines craftsmanship as an art form rooted in communities like this one.

How do you choose other designers with whom to collaborate?

Initially, I designed all rug models with an internal team but in time, I naturally developed an interest in editing the work of other creators. Collaboration brings freshness, inspiration, experimentation, and guarantees the diversity of styles in our catalogue.

Usually the designers contact us directly with a design, and then we work together, starting a creative process looking for the perfect design and the best way (technique, fiber…) to produce it.

You are known for using some unusual materials in your rug designs. Does a design normally dictate materials, or do materials dictate the design?

It works both ways, depending on the project. Sometimes the material dictates the formal possibilities. This is the case with bicycle tires or jute; the experimentation conditions the technique and thus, the final result.

However, when a designer proposes an idea, they often won’t know which fiber to use and then the process reverses: we have to find the material that best reflects the concept. In any case, it should never be obvious. We like to surprise!

...the challenge is to go further and satisfy needs or create solutions for less evolved communities: what we consider to be social design.

Tell us about your father and his influence on your work.

My father Rafael Marquina played a huge part in where I’m today. He was one of the first industrial designers in Spain; he was a pioneer. Every day when he got home with new designs he had created, I was totally captivated, and he passed on to me his great passion—designing.

You’ve come so far in 30 years. What direction do you see Nanimarquina heading in over the next 10 years?

Contemporary design has evolved to the point that the concept has taken root in industrialized society. For me, the challenge is to go further and satisfy needs or create solutions for less evolved communities: what we consider to be social design.

Some brands are excluded.

Alessi, Artek, Arteriors, Artkalia, Bambrella, BDI, Bernhardt Design, Blomus, Blu Dot, Calligaris, Cane-line, Carl Hansen, Cherner Chair Company, Chilewich, Copeland Furniture, Driade, dweLED, Ethnicraft, Fermob, Fine Art Handcrafted Lighting, FLOS, Fredrick Ramond, Gan Rugs, Greenington, Gus Modern, Heller, Herman Miller, Hinkley, Hubbardton Forge, Huppe, Iittala, Kartell, Kebe, Knoll, Lafer, Lafuma, Lechuza, Loll Designs, Loloi, Luceplan, Lyon Beton, Magis, Marset, Midj, Minka Aire Fans, Modern Fan Company, Modern Forms, Modloft, Modloft Black, Moooi Carpets, Nanimarquina, Nelson Bubble Lamps, Nomon, Petite Friture, QLOCKTWO, Roll & Hill, Secto Design, Teckell, Toulemonde Bochart, Visual Comfort, Vitra, Vondom, WAC Lighting, ZANEEN design. Some eligible brands may include items that do not qualify for this promotion. This list is subject to change at any time. All open-box, clearance, light bulbs and some sale items are also excluded from this offer. Cannot be combined with any other offers or past orders.

Discount does not apply to furniture, clearance or open-box items.