The Gus Modern Story
Based in Toronto, Canada, Gus Modern was founded in 2000 as a designer and maker of modern upholstered seating and accessories. Inspired by the mid-century modern design aesthetic, their goal from the very beginning has been, as they put it, to "create modern furniture that combines great design with practical purpose."
In other words, it's beautiful, well-made contemporary furniture that you can live with comfortably, with straightforward forms dictated primarily by the desire to show off the quality materials. The renowned craftsmanship and versatility of Gus Modern furniture and accessories have made them the go-to pieces for modern design lovers worldwide.
Why We Love Gus Modern
Gus Modern has found a way to modernize mid-century modern. The philosophy behind classic mid-century modern design and Gus Modern design is the same; both show an appreciation for minimalist forms, quality construction and honest, sustainable materials. The difference between the two can be found in the details. With Gus* Modern furniture, there are slight angles where one would expect straight lines, upholstery in earthy brown and grey color palettes punctuated by bursts of Citrine and Surf. Top it off with crisp tailoring and solid, renewable wood frames, and you have pieces ideal for today's sophisticated yet comfortable contemporary sensibility.
A Fun Fact About Gus Modern
Furniture from the Gus Design Group is everywhere. In addition to appearances in endless magazine layouts, modern design websites and advertisements, Gus Modern furniture has been featured prominently in movies like Iron Man 3 and numerous TV shows like Girls, Candice Tells All with Candice Olsen, the Today Show and 2 Broke Girls. If you keep an eye out, you will likely be able to spot a Gus Modern sofa or a Gus Modern sectional in your favorite movies and TV shows.
Noteworthy Products by Gus Modern
The Thatcher Sofa has a clean, structured form, complete with an FSC-certified wood frame and minimalist stainless steel base. But where it really sets itself apart is with the distinctive diamond-quilted detailing on the seat and back. And the GT Rocker is the ideal contemporary rocking chair for the bedroom. Streamlined and speedy, it features a sleek steel rocker base topped by cushions inspired by retro car interiors.