New School of Design
with Magnus Wastberg
Award-winning Swedish lighting designs created to be sleek, energy-efficient and supremely easy to use.
A Q&A with Magnus Wastberg
Interview by Sarah Schaale
What’s your design process?
Every product development project starts from a manifesto
that we made for the company. It’s about an ethos on the
product. It’s more holistic. Everything is valued equally.
Normally when you look at lighting companies, you have
those that are very technical or have very aesthetical values.
In our design process, we really value
these qualities equally and to do that
we start a little bit backwards. It is
very time consuming and very hard sometimes, but I think
looking at the product and interacting with the product, I
think you can understand there’s as much thought behind
Where have you found inspiration?
My father has been a lighting producer for many, many years in
the technical field. When I started working with him, I saw this
gap in the market. Some kind of lack of product that has a total
holistic quality. So what I did was to really get into deep
conversations with some designers and architects that I know,
and to really work on a product that doesn’t come from either a
form point of view or a technical point of view, but from a
discussion of how we can make light better in all dimensions.
It’s very easy to talk about LEDs or OLEDs and do things with
them but often it’s not very meaningful. You do very spectacular
things just because you can. There is not too much thought
It’s about an ethos on the product. It’s more holistic. Everything is valued equally.
- Claesson Koivisto Rune w101 Table Lamp by Wastberg
Featuring a bio-degradable body and probably one of the most efficient LED lamps on the market. Composed of sandwiched sheets of DuraPulp, a mix of paper pulp and starch polymer, the w101 Table Lamp has a folded geometry that gives it a rigid structure as well as a unique sculptural effect. Product has been discontinued by Wastberg.
- Claesson Koivisto Rune w081t1 Table Lamp by Wastberg
All the electrical components are integrated in the design so there aren't any confusing cords or complicated mechanisms to figure out. The fixture is also dimmable and features energy efficient LED lamping.
- Studioilse w084 Table Lamp by Wastberg
Composed of tried and true materials, the wood arms suggest warmth and familiarity while the cast iron base suggests reliability and strength. The mineral-glass-plastic composite shade, inspired by ceramic, gives the light an intimate glow. The compilation of materials gives the look an endearing "innate awkwardness."